Popular culture is best described as being created by the people who consume the practices, beliefs or objects that illustrate the wide spread meaning of that social system and audience.
A popular culture I have chosen to consume over the years has been the Star Wars movie saga series that had a huge global outreach to millions of people across the world. The characters that are used in the films such as super villain Darth Vader and the iconic superhero’s of Luke Skywalker and Han Solo have allowed for the wide spread of these characters to be known across the world and have a massive cultural impact on modern popular culture.
One of the most impactful ways the Star Wars movie series became so popular was due to the way the movies and audience were able to recreate a new world of fan fiction war, conflict and stories. The difference between mass culture and popular culture is a key theory that played a huge role in the popularity uprise of the Star Wars movie series. With the Star Wars audience they have taken their own version and ideas from the movie saga and created something else, something new such as fandoms, fan fictions and parodies. Examples of parodies include a number of films and television shows such as Family Guy, Robot Chicken and The Simpsons which have had a powerful impact on the modern consumer but also global popular culture and also the growing popularity of the Star Wars movies. (M.A.Weitekamp. (Dec 2019). How Star Wars Revolutionised Entertainment. Space History Department. Online Article).
The fandoms and fan fiction based on and around the Star Wars movie saga has played a major factor within the Star Wars community and the popular culture surrounding it. The movie franchise has certainly grown more thanks to technology and platforms such as Facebook and Youtube, which many fandom and fan fiction films have been created and published on. Examples of this can be seen in fan documentaries such as The Prequels Strike Back: A Fan’s Journey, and online parodies such as Chad Vader: Day Shift Manager have all contributed to the popularity growth of the Star Wars movie franchise.
Star Wars has also influenced the change within movie film sequels, book publishing and mechanise that comes from a film. Before the first film in 1997 these ideas were not found surrounding the release of a film, but since then Star Wars has now helped in changing the way movies are released and advertised to the fans as we now know it today. The Star Wars movie series was the first in Hollywood to create this new way of ‘normal’ surrounding movies that has now become part of other blockbuster movie franchises we see today such as Marvel and their Avengers films. (J.Washington. (Dec 2019). Ways ‘Star Wars’ Changed Pop Culture. Cleveland.Com. Online Academic Article).
The moral behind the constant recreation of new movies since the 1997 film is that the popular culture surrounding Star Wars still continues today and is stronger then ever from one generation to another. “If the system isn’t broken, why fix it”.